papyrus | pop-up cards

Papyrus Pop-Up Designs

Recently, Papyrus ventured into developing pop-up cards, transforming traditional greeting cards into giftable pieces of art that can be displayed by the recipient. The focus was on creating interactive products that offer both aesthetic appeal and a unique tactile experience.

The development process began in art direction designing die lines, which were then sent to vendors to produce white dummies. After evaluating the dummies, the die lines and art were updated and refined in production, incorporating adjustments to improve the final product, adding processes and embellishments before final release. This meticulous process combined creative design with precise paper engineering to bring the pop-up cards to life.