papyrus x nyfw
Papyrus served as the official greeting card sponsor for several seasons at New York Fashion Week, beginning with the Fall/Winter 2013/14 season. Their collaborations with various designers and events during NYFW included co-branded collections and immersive backstage experiences, such as the Café by Papyrus, where attendees could enjoy refreshments and send cards.
The creative team at Papyrus played an integral role in transforming these partnerships into vibrant realities. They contributed to exclusive collections for renowned designers such as Lela Rose, Zang Toi, Alice + Olivia, and Adam Selman. By seamlessly blending Papyrus's artistic qualities with the fashion industry's sophisticated aesthetic values, they crafted collaborations that exemplified elegance and creativity.
During my time at Papyrus, I had the opportunity to work directly on the Zang Toi collaboration. Below are a few highlights from my work on these projects.
© Zang Toi | © PRGCO, LLC
